The Nebraska Medical Center has also trademarked a corporate themeline Serious Medicine. Extraordinary Care. This themeline should be used with the logo to provide brand positioning. It should appear near the logo and cannot be used in other ways which would taint the brand positioning either internally or externally. For instance, it would not be proper usage to say Serious Care. Extraordinary Service. It would also not be appropriate to use Serious or Extraordinary in slogans which would look or sound similar to the themeline. Any piece branded solely with The Nebraska Medical Center must at least once have the themeline accompany the logo. Pieces branded with more than one logo should not include themelines or taglines for any entity.
Consult Corporate Marketing or Communications if you have questions about appropriate use of the corporate signature or related materials.